Theo is the ideas guy – the brains behind the operation. He’s been doing new media since “blogging” was controversial and is always thinking up innovative (crazy?) new strategies for digital campaigns. Previously, he built San Francisco Mayor Gavin Newsom’s social media platforms into the largest non-presidential level community with more than 1.2 million fans and followers. His “Flunk Arnold” campaign was described as brilliant in the blogosphere and featured in Time Magazine. We try not to let that go to his head. He has been a senior political advisor to politicians such as Secretary of State John Kerry, New Hampshire Governor Maggie Hassan and advised high-profile CEO’s on social media crisis campaigns. He lives with his wife, Katie, and daughter, Dylan, in Brooklyn.